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Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consu…

Explore the cutting-edge of marketing new products and services from leading businesses in AsiaIn Re…

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains ho…

With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a…

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Gi…

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains ho…

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, i…

The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing p…

Create Business and Generate Profits in New Markets through Innovation!“The best account I have read…

A fully updated edition of the classic business reference book on product development from a world r…