Alta Media Partners Takes Charge of Sleep Number’s Publisher Program

Overview

From a publisher’s vantage point, Sleep Number’s latest move is all about tightening bonds and fueling growth across the network, with Alta Media Partners now steering the publisher program. The team assigned as primary contacts for publishers moving forward includes seasoned veterans in strategy and partnerships.

• Kelly Ground, Director of Strategy ([email protected])
• Kasey Lee, Senior Account Manager ([email protected])
• Sofia Longo, Senior Partnership Manager ([email protected])
• Lauren Brajevich, Partnerships Coordinator ([email protected])

To keep communication smooth, publishers are encouraged to include the shared inbox in all future correspondence: [email protected]. This setup ensures the full team stays plugged into the publisher network.

For reference, partnerships like these often include examples of brand promotions that publishers can explore. For instance, Crocs US demonstrates how promotions may appear across partner channels.

Top 4 Ways to Engage with Sleep Number’s Publisher Program

1. Look for a dedicated promotions or special offers page on Sleep Number’s site, and watch for publisher-focused announcements from Alta Media Partners.
2. Track down new creative assets, banners, and approved promo materials that align with current campaigns.
3. Reach out to the new program contacts with questions about eligibility, tracking, or access to the latest promotions and terms.
4. Search for cross-brand promos and clearance events in the Sleep Number partner network or related brand pages, and bookmark these pages for quick reference.

Why This Publisher Program Update Can Be Beneficial

• Stronger communication channels with dedicated account leadership can yield faster responses and clearer guidance.
• A unified inbox helps ensure questions and optimization ideas reach the right people quickly.
• Centralized coordination may lead to more consistent access to promotional materials and campaign timelines.
• Publishers can stay aligned with the latest program direction and performance initiatives as the partnership evolves.

Here is another example of how promotions can be presented by partner brands: TestClear.

Additional Tips for Publishers

• Always look for the “Special Offers” or “Promotions” pages on Sleep Number’s site to catch limited-time deals.
• Favor promotions that complement Sleep Number products, such as pillows, beds, and regional showroom promotions on partner pages.
• Monitor partner communications for any changes to terms, payout windows, or eligibility requirements.
• When in doubt, reach out to the new program team via the shared inbox to confirm details before promoting.

Publishers can also explore related promotions from other brands in the advertiser list. For example, you can learn how a promotion like Shutterstock might be integrated into content with image licensing considerations, helping to diversify how readers discover Sleep Number-related offers.

This update signals a continued focus on helping the publisher network grow their reach while aligning with Sleep Number’s goals. If there are questions or ideas, publishers are encouraged to contact the new team and use the shared inbox to keep conversations organized and responsive.