Is Picked by Wine.com Legit?
What Picked by Wine.com Does
"Picked by Wine.com" is a branding used for curated wine selections and promotional packs associated with Wine.com, one of the largest online wine retailers in the United States. When you see "Picked by Wine.com" it typically indicates a bottle or a set chosen, recommended, or curated by Wine.com's editorial or buying team and sold through their retail platform or in partnership with other sellers.
Official website: https://www.wine.com
Contact info: Wine.com lists customer-service contact options on their site (Help / Contact Us) including a customer support form, chat during business hours, and phone/email options. If you need to verify a listing labeled "Picked by Wine.com," open the listing on Wine.com directly or use the Contact/Help links on their site to ask support for confirmation.
Reviews and Ratings
- Major-review platforms to check: Trustpilot, Better Business Bureau (BBB), Google Reviews, SiteJabber, and app store reviews (iOS/Android) for the Wine.com apps.
- Wine.com generally has many reviews across platforms due to its size — typical praise centers on selection and product availability; common criticisms involve shipping delays, state shipping restrictions, and occasional pricing or fulfillment issues.
- When researching "Picked by Wine.com" specifically, look for the listing on Wine.com itself and read product reviews on that page (customer tasting notes, delivery feedback) rather than relying solely on marketplaces that may re-list the product.
- Third-party marketplaces (Amazon, Walmart, etc.) may show mixed reviews if third-party sellers rebrand or relist wines as “Picked by Wine.com” — in those cases reviews may reflect the marketplace seller rather than Wine.com.
Transparency and Registration
- Wine.com is a well-known, longstanding online wine retailer with public-facing business information, published terms of service, privacy policy, and shipping/return policies — these are good transparency signals.
- Legitimate alcohol retailers must comply with state alcohol shipping laws and age-verification rules. Wine.com documents shipping restrictions and age-check procedures on their site; any genuine Wine.com sale will include these compliance steps.
- For full assurance, verify product pages on Wine.com, check seller attribution on marketplace pages (is it sold by Wine.com or by an unrelated third party?), and confirm secure checkout (HTTPS) and normal payment processors (credit card, PayPal, etc.).
Red Flags or Complaints
- If you encounter an offer labeled "Picked by Wine.com" on a third-party site but the seller information is vague, this could be misleading. Confirm whether Wine.com is the actual seller.
- Avoid listings that: request wire transfers, use nonstandard payment channels, or insist on off-site messaging to complete the sale.
- Watch for unusually low prices that seem "too good to be true" — counterfeit or misrepresented bottles can circulate, especially on auction or marketplace sites.
- Common consumer complaints (for large wine retailers generally) include delayed shipments, inability to ship to restricted states, age-verification problems at delivery, or occasional mis-labeled products — these are usually service or logistics issues rather than fraud when purchasing directly from Wine.com.
- If you suspect a scam or counterfeit listing using Wine.com’s name, contact Wine.com customer support directly and report the listing to the marketplace where it appears. Keep order receipts and screenshots to assist investigation.
Conclusion
If "Picked by Wine.com" appears on an item sold directly through Wine.com (the official site or Wine.com-controlled listings), it is legitimate — it denotes a Wine.com-curated choice. Exercise normal online-shopping caution: verify seller attribution, use secure payment methods, check shipping/age-verification rules, and read product and seller reviews. Be cautious when the label appears on third-party marketplace listings with unclear seller info; in those cases confirm with Wine.com before purchasing.