Is Address Hotels (Assembly Global) Legit?

What Address Hotels (Assembly Global) does

There are two similar-sounding entities to be aware of. "Address Hotels & Resorts" is a well-known hotel brand (part of the Emaar Hospitality Group) that operates luxury hotels and serviced residences in the UAE and region. Separately, some booking agents, aggregators or smaller travel operators may use names that include "Address Hotels" or combine it with corporate names like "Assembly Global" — which can create confusion. If you mean the Emaar brand, that is an established hotel operator. If you mean a third‑party called "Address Hotels (Assembly Global)" (for example an online booking site or tour operator using that name), that appears to be a distinct entity and should be verified before you book or pay.

Official website and contact info (if available):

  • Address Hotels & Resorts (Emaar) — official brand page: https://www.addresshotels.com. Emaar group page: https://www.emaar.com. Contact details and per‑property phone numbers are listed on the site.
  • Assembly Global / other operators — there is no single, clearly authoritative public site I can confirm as "Address Hotels (Assembly Global)" as of mid‑2024. If you have a booking confirmation, email address or URL, share it or check that URL for contact details, company registration number, and a physical business address. If the seller provided only an email, a messaging app ID, or asked for bank transfer outside a card network, treat it as higher risk.

Reviews and Ratings

  • Address Hotels & Resorts (Emaar) properties: generally rated well on major travel platforms (Booking.com, Expedia, TripAdvisor and Google Reviews) — ratings vary by property but the brand has an established reputation for upscale hotels in the UAE.
  • Third‑party sellers/aggregators: reviews can be mixed. Trustpilot, Google reviews and travel forums often contain complaints about individual booking agents (cancellations, refund delays, misleading fees). Always search the exact company name plus "reviews", "scam", or "complaint".
  • If you find few or no independent reviews for "Assembly Global" or a similarly named site, that is a caution sign — new or small operators may not have many public reviews yet.

Transparency and Registration

  • Legitimate hotel brands and reputable travel companies normally list: a verifiable business address, a company registration number (Companies House in the UK, commercial registry in the UAE, etc.), VAT/tax number if applicable, full contact phone numbers, and clear payment/security information.
  • How to verify: search the company name in your country’s company registry (e.g., Companies House UK), check domain WHOIS for registration history (via whois.icann.org), look up reviews on Trustpilot/Google/TripAdvisor, and confirm the payment page uses HTTPS and a recognized payment processor.
  • For Emaar/Address Hotels: Emaar is a public company and the Address Hotels brand is part of that group — registration and corporate information are publicly available on Emaar’s corporate site and financial filings.

Red Flags or Complaints

  • Unsolicited contact offering steep discounts, asking for immediate bank transfers, or asking to pay via untraceable methods (Western Union, cryptocurrency) — treat as high risk.
  • Websites with recent domain registration (days/weeks old), no physical address, no verifiable company number, or only a generic contact form/email are suspicious.
  • Payment pages that lack HTTPS, or do not accept card payments through a reputable gateway, are dangerous for entering card details.
  • Reviews that are all overly positive, short, or posted in a short time window — could be fake. Conversely, multiple independent complaints about refunds, non-delivery of services, or no‑show reservations are a serious warning.
  • If you booked and cannot reach the company, or the property says no booking exists under your name, contact your bank/credit card company immediately to dispute charges and consider filing a complaint with consumer protection agencies.

Conclusion

Short answer: the historic Address Hotels & Resorts brand (part of Emaar) is legitimate and well established. However, any entity calling itself "Address Hotels (Assembly Global)" may be a separate booking agent or operator and should be verified before you hand over money. If you provide the exact website URL, confirmation email, or booking reference you received, I can help evaluate that specific vendor and advise next steps (how to verify registration, check reviews, or pursue a refund/dispute).

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