經營管理與創新企劃：研發與創新規劃篇: R & D and Innovation Planning
 | 經營管理與創新企劃：研發與創新規劃篇: R & D and Innovation Planning研發創新是落實創意的具體作為，適當的創新能塑造差異化、產生實用價值，進而提高競爭力。在進行企劃時，除可藉由新商品開發及新科技的應用達到創新效果之外，各行各業也可透過新經營模式（亦稱商業模式）或採用新行銷模式，來達成創新目的；若能形成開放式平台，則更可凸顯創新價值、提高效益。本書為「經營管理與創新企劃」系列套書之「研發與創新規劃篇」，其內容除引介經營管理企劃的意義、功能、種類、組成、進行程序與要項、主題界定、資料蒐集、分析評估、研發與創新規劃之外，並包括「創新概要」、「新商品 Price: $8.50 Order Online Here SKU: 0b59ca44-5f8a-4c01-8fd6-115f2e62dfe4 |
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